Design &
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* TELLIE
SHARING DREAMS
TELLING TALES
// 2025
Interactive Storytelling Experience *AI-powered Immersive Product for Children and Parents.
OVERVIEW
TELLIE was my final project for my B.Des in VC.
an AI-powered interactive storytelling projector designed for bedtime rituals. Unlike other interactive toys, TELLIE is fully voice-operated and guided
by a character that supports the child, overcomes obstacles,and keeps the
focus on human connection.
Its uniqueness lies in creating a shared parent-child experience for Generation Alpha, blending imagination, emotional guidance, and technology into a calm, screen-free bedtime moment. As Creative Director and Visual Designer,
I shaped the full ecosystem; from concept, branding, and packaging to UI/UX, illustration, and animation - ensuring a cohesive design that balances
emotional resonance with innovation.
Where bedtime turns into shared magical stories*
Product & Packaging
The TELLIE projector is a compact, voice-activated device designed for bedtime. Its soft design feels safe for children while staying elegant for parents. The packaging extends this experience with night-inspired visuals, turning unboxing into the first step of the story.
How TELLIE Works
Simulations
A Storyteller for Every Child, Everywhere.
We reaches every child, everywhere — redefining bedtime for Generation Alpha as a calm, shared moment of imagination and connection
